Sans Superellipse Hogab 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Panton Rust' by Fontfabric, 'Crique Grotesk' by Stawix, and 'Meltow' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, chunky, friendly, retro, toy-like, high impact, friendly display, retro flavor, geometric unity, brandable, rounded corners, soft-edged, compact counters, sturdy, bouncy.
A heavy, soft-cornered sans with broad proportions and rounded-rectangle construction throughout. Strokes are thick and fairly uniform, with apertures and counters kept compact, giving letters a dense, blocky texture. Curves tend to resolve into squarish bowls and rounded terminals, while diagonals (like in K, V, W, X) feel stout and slightly springy rather than razor-sharp. Spacing reads generous for such dark forms, helping the shapes stay distinct in display sizes.
Best suited to headlines and short bursts of text where the heavy, rounded forms can be appreciated without crowding. It works well for branding, packaging, signage, and youth-leaning or casual promotional materials that benefit from a friendly, high-impact look.
The overall tone is upbeat and approachable, with a chunky, toy-block confidence and a mild retro poster feel. Its squarish rounding and compact interiors create a bold, friendly voice that leans toward fun branding and attention-grabbing headlines rather than neutrality.
The font appears designed to deliver maximum visibility with a softened, geometric personality—combining sturdy, block-like shapes with rounded corners to feel inviting rather than aggressive. It emphasizes distinctive silhouettes and a consistent rounded-rectangle motif for memorable display typography.
The design relies on consistent rounded-rect geometry, producing a recognizable silhouette across both uppercase and lowercase. Numerals match the same stout, softened construction, reinforcing a cohesive, display-oriented rhythm.