Sans Normal Bugom 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'JAF Bernini Sans' by Just Another Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, utilitarian, legibility, versatility, clarity, modern tone, geometric, open apertures, even rhythm, rounded terminals, clear numerals.
A clean sans with a predominantly geometric construction and smooth, round curves. Strokes appear even and steady, with minimal modulation and crisp joins that keep forms sharp without feeling aggressive. Counters are open and generously proportioned, supporting clear differentiation in letters like a/c/e and in rounded capitals such as C/O/Q. The lowercase shows a straightforward, workhorse structure with a double-storey g, a compact ear on g, and a simple, readable t; spacing and sidebearings create an even, predictable text color. Numerals are plain and highly legible, with a rounded 0 and open, straightforward shapes for 2, 3, and 5.
Well-suited to interface typography, product UI, and general-purpose print where consistent rhythm and quick recognition matter. It can also support clean brand systems, wayfinding and signage, and editorial layouts that need a modern, unobtrusive sans for headings and short passages.
The overall tone is neutral and contemporary, aiming for clarity over personality. Its geometry and even rhythm give it a dependable, corporate-modern feel, while the rounded curves keep it approachable rather than sterile.
The design appears intended as a general-purpose geometric-leaning sans that prioritizes legibility and consistency across sizes. Its restrained details and balanced proportions suggest a focus on versatile everyday use rather than overt stylistic expression.
Capital forms are crisp and stable, with wide, circular bowls in O/Q and a balanced, open G. Diacritics and punctuation are not shown beyond basic punctuation in the sample, but the displayed set maintains consistent stroke endings and proportions across cases.