Sans Normal Kidir 1 is a bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, ads, energetic, sporty, dynamic, friendly, retro, impact, motion, approachability, modern branding, display emphasis, oblique, rounded, soft corners, high impact, compact spacing.
A heavy, right-leaning sans with rounded, slightly inflated shapes and smooth curves throughout. Strokes are broadly uniform with gentle modulation at joins, creating a clean, contemporary outline rather than a calligraphic one. Counters tend to be open and generously rounded, while terminals are softened and often angled, reinforcing the forward motion. Overall proportions feel broad and sturdy, with a steady rhythm and consistent italic slant across uppercase, lowercase, and numerals.
Best suited for display settings where impact and motion are desired—headlines, posters, sports or lifestyle branding, promotional graphics, and punchy packaging callouts. It can also work for short subheads or UI marketing banners, but the strong slant and weight make it less ideal for long-form reading at small sizes.
The font conveys speed and confidence with a playful, approachable edge. Its combination of bold mass and rounded construction reads modern and upbeat, suggesting motion, action, and high energy without becoming aggressive.
The design appears intended to deliver a bold, forward-leaning sans that feels fast, friendly, and contemporary, prioritizing visual punch and momentum while keeping forms rounded and approachable.
In text, the slant and weight create strong emphasis and a cohesive flow, making the face feel headline-driven. The numeral set matches the same rounded, oblique logic, helping mixed alphanumeric content remain visually unified.