Sans Normal Wokik 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Crispy Yellow' by Bogstav, 'Timeout' by DearType, 'Klik' by Fenotype, 'Muller Next' by Fontfabric, 'Flyer' by Linotype, and 'Thierry Leonie' by Viswell (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, stickers, playful, quirky, friendly, retro, comic, impact, personality, approachability, handmade feel, retro flavor, chunky, rounded, blobby, irregular, hand-drawn.
A chunky sans with compact proportions and heavy, rounded strokes that read as slightly hand-cut or hand-drawn. Curves are soft and somewhat squarish in places, with subtly uneven contours that create a lively texture rather than geometric precision. Counters are small but open enough to stay legible at display sizes, and terminals tend to end in blunt, softly rounded shapes. Overall spacing feels tight and energetic, reinforcing the dense, poster-like color on the page.
Best suited to short, high-impact settings such as headlines, posters, product packaging, and logo wordmarks where its dense weight and playful shapes can work at larger sizes. It can also serve well for labels, stickers, event graphics, and social media titles where an informal, characterful voice is desired.
The tone is bold and approachable, with a mischievous, cartoon-leaning personality. Its irregular edges add warmth and informality, evoking retro signage and playful packaging rather than corporate neutrality.
Likely intended as a bold, character-driven display sans that prioritizes personality and immediate impact over strict geometric refinement. The slight irregularity and rounded massing suggest a goal of creating friendly, handmade energy for branding and attention-grabbing typography.
The design keeps a consistent heavy silhouette across the alphabet while allowing small variations in widths and stroke flare, which adds movement in longer lines of text. Numerals match the same chunky, friendly construction, supporting cohesive headline and badge-style composition.