Sans Normal Okmor 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'CF Asty' by Fonts.GR, 'Heavitas Neue' by Graphite, and 'Acherus Feral' by Horizon Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, utilitarian, clarity, impact, modernity, simplicity, rounded, geometric, blocky, compact, high impact.
A heavy, geometric sans with broad proportions and smooth, round counters. Strokes are monolinear with minimal modulation, and curves resolve cleanly into straighter segments, giving forms a sturdy, engineered feel. Terminals are mostly blunt and squared off, while bowls and rounds remain generously open for clarity at display sizes. Spacing appears even and stable, producing a strong horizontal rhythm in text and a solid, poster-like color overall.
Best suited to headlines and short-to-medium bursts of text where a strong, clean presence is desirable—such as posters, brand marks, packaging callouts, and wayfinding or signage. Its broad forms and open counters help it hold up in high-impact layouts and bold typographic hierarchies.
The tone is contemporary and assured, pairing friendliness from its rounded geometry with a no-nonsense, workmanlike solidity. It reads as straightforward and bold in voice without feeling aggressive, making it suitable for messaging that needs to be clear, direct, and approachable.
The design appears intended to deliver a contemporary geometric sans optimized for punchy readability and consistent texture, prioritizing simple construction and strong silhouettes that reproduce reliably in prominent, high-contrast applications.
The lowercase shows single-storey construction in key letters (notably the "a" and "g"), reinforcing a modern, simplified character. Numerals are sturdy and highly legible, and the overall set favors clean silhouettes over delicate detail, which helps maintain consistency in dense lines of copy at larger sizes.