Sans Normal Rolis 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'NeoGram' by The Northern Block, and 'Nominee' by TypeUnion (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, approachable, impact, clarity, approachability, modern branding, geometric, rounded, compact, sturdy, high legibility.
A heavy, geometric sans with broad, rounded counters and smooth, monolinear strokes. Curves are built from near-circular bowls and soft joins, while verticals and horizontals stay straight and stable, creating a sturdy overall rhythm. Apertures are moderately open, terminals are clean and mostly flat, and spacing feels generous enough to keep the dense weight from clogging at display sizes. The figures follow the same solid construction, with clear shapes and consistent stroke behavior across the set.
Best suited to headlines, logos, and short-form messaging where its dense weight and rounded geometry can carry visual impact. It also works well for signage and packaging that needs bold clarity and an approachable presence.
The tone is modern and friendly, projecting confidence without feeling aggressive. Its rounded geometry and even texture give it an approachable, contemporary voice suited to upbeat branding and clear messaging.
The design appears intended to deliver a contemporary, geometric look with strong readability and a friendly, mass-market tone. It prioritizes clean construction and consistent curves to create a dependable, modern display voice.
Round letters like O, C, and G show a strong circular backbone, while diagonals (V, W, X, Y) read crisp and balanced against the heavy weight. Lowercase forms keep a simple, highly legible structure with a straightforward, workmanlike feel.