Serif Normal Polaw 7 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Aman' by Blaze Type, 'FF Kievit Serif' by FontFont, 'New Aster LT' by Linotype, 'Horsham Serial' by SoftMaker, and 'Janson' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial design, book covers, magazine titles, branding, editorial, literary, classic, formal, authoritative, elevate tone, add impact, classic authority, editorial voice, bracketed, beaked, crisp, sculpted, calligraphic.
A high-contrast serif with pronounced thick–thin modulation, crisp hairlines, and sculpted, bracketed serifs. The letterforms show a traditional, carved feel: strong vertical stress in rounds, sharp terminals on C/G/S, and wedge-like beaks on characters such as T and t. Lowercase forms are compact and sturdy, with a two-storey a and g and a distinct, oldstyle-flavored rhythm created by tapered joins and angled entry/exit strokes. Figures are robust and expressive, with strong contrast and noticeable shaping in the curves and diagonals.
This design is well suited to headlines and titling in editorial contexts where strong contrast and crisp serifs add hierarchy and sophistication. It also fits book covers and premium branding that benefits from a classic, authoritative voice, and can work for short text passages when set with comfortable leading and size.
The overall tone is confident and editorial, combining a classic bookish gravity with a slightly theatrical, display-ready bite. Its sharp terminals and emphatic contrast lend an authoritative, headline-forward presence while still reading as rooted in conventional serif tradition.
The font appears intended to deliver a traditional serif reading impression while amplifying contrast and terminal sharpness for stronger impact in display settings. Its forms balance classic proportions with more dramatic modulation to create a distinctive, polished texture on the page.
Spacing in the sample text reads open and steady, helping the dense black strokes avoid clogging at larger sizes. The italic is not shown; all samples appear roman, with consistent contrast and a cohesive set of pointed terminals across letters and numerals.