Sans Normal Askam 15 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, friendly, neutral, approachable, everyday utility, clarity, modern neutrality, approachability, rounded, open apertures, geometric, even rhythm, high legibility.
A clean sans with rounded, geometric construction and largely uniform stroke weight. Curves are smooth and close to circular in letters like C, O, and G, while straight-sided forms such as E, F, and H keep crisp terminals and consistent proportions. Counters are open and generously sized, and the lowercase shows simple, contemporary shapes with single-storey a and g, a compact r, and a softly curved shoulder on n and m. Numerals follow the same rounded, steady drawing, with clear differentiation between figures and balanced widths across the set.
Well-suited for interface copy, product and startup branding, and wayfinding where clarity and a clean, contemporary voice are needed. The open shapes and simple lowercase forms also make it a solid choice for editorial layouts, presentations, and general-purpose print and web typography.
The overall tone is modern and neutral with a friendly edge, driven by round forms and open spacing. It reads as practical and unpretentious, suited to straightforward communication rather than overt stylistic display.
The font appears designed to deliver a broadly usable, contemporary sans with rounded geometry and high legibility. Its restrained detailing and consistent stroke behavior suggest an intention to remain neutral in tone while still feeling approachable and current.
The design maintains a steady baseline and cap-line presence with minimal modulation, giving text a calm, even color. Rounded bowls and smooth joins help the font stay readable at larger sizes while still feeling consistent in paragraph settings.