Sans Normal Askam 10 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, versatility, clarity, modernity, approachability, geometric, rounded, open apertures, high legibility, even rhythm.
This is a clean, geometric sans with largely monoline strokes and smoothly rounded curves. Letterforms lean on circular construction (notably in C, O, and e), paired with straight, crisp terminals that keep the overall texture tidy. Proportions feel balanced with a moderate x-height and clear differentiation between similar shapes, while counters and apertures remain open for readability. Numerals follow the same simple, rounded logic and sit comfortably alongside the letters, producing an even, consistent rhythm in text.
It suits interface copy, product surfaces, and wayfinding where clarity at a range of sizes matters. The geometric cleanliness also makes it a solid choice for modern branding, headings, and editorial layouts that want a straightforward sans with a warm edge.
The font reads as contemporary and unobtrusive, with a friendly softness coming from its rounded geometry. Its restrained, no-nonsense shapes give it a neutral voice that can support many tones without calling attention to itself.
The design appears intended as a versatile, general-purpose geometric sans: simple construction, consistent curves, and clear internal spaces to maintain legibility. It aims to feel modern and approachable while remaining neutral enough for broad everyday use.
In running text, the spacing and uniform stroke presence create a smooth, steady color without sharp contrast spikes. Circular characters and rounded shoulders (such as in m and n) contribute to an approachable feel, while the overall construction stays precise and systematic.