Sans Normal Karet 15 is a bold, wide, low contrast, italic, tall x-height font.
Keywords: headlines, branding, posters, sports, packaging, sporty, energetic, confident, contemporary, friendly, add motion, increase impact, modernize tone, improve clarity, oblique, geometric, rounded, heavy, compact.
A heavy, oblique sans with smooth, rounded contours and largely monolinear strokes. The letterforms lean forward with a consistent slant, broad proportions, and generous internal space in round characters like O and o. Terminals are clean and mostly straight-cut, while curves are softly tensioned, producing a sturdy, even color across lines. Lowercase forms show a tall, dominant x-height with compact extenders, and the numerals follow the same robust, forward-leaning construction for a cohesive set.
Well-suited for headlines, brand marks, and poster typography where a bold, forward-leaning voice is desirable. It also fits sports and active-lifestyle communication, punchy packaging, and short promotional lines where compact, high-impact setting matters more than long-form comfort.
The overall tone is energetic and assertive, with a fast, sporty cadence created by the steady italic angle and wide stance. Rounded geometry keeps it approachable, while the weight and strong rhythm give it a confident, attention-seeking presence.
The font appears designed to deliver an assertive, modern sans voice with a built-in sense of motion. Its geometric roundness and consistent oblique structure suggest an emphasis on impact, clarity, and a contemporary, energetic brand character.
The design reads best at medium to large sizes where its broad shapes and tight, consistent stroke behavior can project a solid typographic block. The combination of wide forms and strong slant creates a distinctive rightward motion in text, especially noticeable in repeated verticals and diagonals.