Sans Normal Kubih 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Jam Grotesque' by JAM Type Design, 'Live Grotesk' by Matt Chansky, and 'Alexer Pro' by NicolassFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, energetic, confident, impact, motion, clarity, modernity, brand voice, oblique, geometric, rounded, compact, clean.
A heavy, oblique sans with sturdy, low-contrast strokes and smoothly rounded curves. The design leans slightly forward with consistent slant and compact, efficient proportions that keep counters open despite the strong weight. Round characters like O and C are broadly elliptical, while straight-sided forms and diagonals (V, W, X, Z) feel tense and crisp, creating a snappy rhythm. Numerals are similarly robust and simplified, with clear silhouettes and minimal detailing.
This font is well suited to headlines, subheads, short captions, and bold callouts where a compact, forceful voice is needed. It works especially well for sporty branding, promotional graphics, packaging, and signage that benefits from high impact and quick recognition at a glance.
The overall tone is brisk and punchy, with a forward-driving slant that reads as energetic and performance-minded. Its weight and compact spacing give it a confident, attention-grabbing presence suited to bold statements rather than quiet body text.
The design appears intended to deliver a modern, high-impact sans that remains clean and readable while projecting motion through its oblique stance. It prioritizes bold presence, simple geometry, and consistent rhythm for branding and display applications.
Terminals are clean and largely unadorned, reinforcing a straightforward, utilitarian feel. The mix of rounded bowls and tight joins produces a solid texture in lines of text, particularly at larger sizes where the oblique angle becomes a defining personality cue.