Sans Normal Poguk 7 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, packaging, children’s, headlines, branding, playful, friendly, handmade, cheerful, bouncy, approachability, playfulness, handmade feel, high impact, rounded, chunky, soft, irregular, cartoonish.
A heavy, rounded sans with soft corners and subtly uneven contours that mimic hand-cut or marker-drawn lettering. Strokes are broadly consistent with minimal contrast, and many joins and terminals are slightly blunted, giving forms a cushioned, chunky feel. Curves dominate the construction, while straight stems remain gently irregular, creating a lively rhythm and slight per-glyph variation in width and stance. Counters are compact but generally open enough for clear silhouettes at display sizes.
Best suited to short-form display typography such as posters, playful branding, packaging, stickers, and social graphics where character and impact matter more than typographic neutrality. It can work for large subheads and callouts, but the dense weight and irregularity make it less ideal for long passages at small sizes.
The font projects an upbeat, informal tone—approachable and a little goofy in a deliberate way. Its wobble and rounded mass feel youthful and conversational, trading precision for warmth and personality.
The design appears intended to deliver a friendly, handmade display voice with strong visual presence. By combining simplified shapes, soft terminals, and a lightly irregular rhythm, it aims to feel approachable and fun while remaining legible in bold, attention-grabbing applications.
Capitals read as simplified, poster-like shapes with a steady weight, while lowercase maintains a single-storey sensibility in key letters and keeps forms stout and compact. Numerals follow the same chunky, rounded logic, with bold silhouettes intended to hold up in high-impact settings.