Sans Normal Kudim 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Humber' by Fettle Foundry, 'FF Infra' by FontFont, 'Neurial Grotesk' by Indian Type Foundry, 'Live Grotesk' by Matt Chansky, 'PTL Spekta' by ProtoType, 'Friends' by W Type Foundry, and 'Genera Grotesk' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, advertising, sporty, urgent, modern, dynamic, confident, emphasis, momentum, impact, clarity, modernity, slanted, compact, punchy, clean, rounded.
This typeface is a slanted sans with heavy, even stroke weight and rounded terminals. Curves are smooth and broadly circular, while diagonals carry much of the motion, giving the alphabet a forward-leaning rhythm. Counters are open and fairly generous for the weight, with simple, geometric construction and minimal modulation. The overall texture is dense and sturdy, with crisp joins and a consistent, engineered feel across letters and numerals.
Best suited to short, prominent text such as headlines, posters, and campaign messaging where impact and momentum are desired. It also fits branding and packaging that benefits from a modern, sporty tone, and works well for display settings where the bold, slanted forms can act as a strong visual anchor.
The font projects speed and decisiveness, balancing a clean, contemporary look with a strong, attention-grabbing voice. Its slant and weight combine to create a sense of action and emphasis, reading as energetic and assertive rather than formal or delicate.
The design appears intended as a high-impact display sans that combines geometric roundness with a forward slant to communicate motion and emphasis. Its consistent stroke weight and straightforward shapes suggest a focus on clarity at large sizes and strong presence in graphic layouts.
Uppercase forms appear broad and stable with clear, simple silhouettes, while lowercase shapes maintain the same rounded, no-nonsense construction. Numerals follow the same robust, smooth styling and hold up well at larger sizes where the heavy weight becomes a primary graphic element.