Sans Normal Obbeb 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype and 'Averta PE' and 'Averta Standard PE' by Intelligent Design (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social, friendly, confident, modern, playful, impact, approachability, simplicity, display, rounded, chunky, soft, compact.
A heavy, rounded sans with compact proportions and full, blunt stroke terminals. Curves are smooth and generous, with minimal modulation and a consistently dense color on the page. Counters are relatively tight (notably in letters like B, P, R, and e), while circular forms like O and 0 are broadly oval and sturdy. The lowercase shows single-storey a and g, a short-armed r, and a straightforward, geometric construction that favors simple, bold silhouettes over delicate detail; numerals are similarly weighty, with open, easy-to-spot shapes and a prominent diagonal in 4.
Best suited for headlines, posters, branding, packaging, and social graphics where a bold, friendly presence is desired. It can work for short UI labels or signage at larger sizes, but its dense weight and tight counters make it less ideal for long-form reading at small sizes.
The overall tone is friendly and approachable, with a strong, confident voice suited to attention-getting messaging. Its soft corners and rounded geometry add a playful warmth, while the dense weight keeps it assertive and contemporary.
The design appears intended to deliver a rounded, modern sans look with maximum impact and clarity, prioritizing strong silhouettes and easy recognition in display settings.
Spacing reads slightly tight in text, contributing to a compact, punchy rhythm. In longer lines the boldness and smaller counters emphasize impact over finesse, and the design holds up best when given room to breathe.