Sans Normal Vedov 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Alwyn New', 'Alwyn New Rounded', and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: ui labels, brand voice, packaging, posters, social graphics, friendly, casual, modern, approachable, playful, add warmth, convey motion, modernize tone, stay legible, rounded, soft, slanted, monoline, humanist.
A rounded, slanted sans with smooth, monoline strokes and gently tapered terminals. Curves are broad and open, with softened corners that keep the texture light and even across words. Proportions feel slightly compact but not condensed, with simple, geometric-leaning bowls and consistent spacing that maintains a steady rhythm in text. Numerals follow the same soft, rounded construction for a cohesive, contemporary set.
Well-suited to friendly branding, packaging, and promotional headlines where a soft, modern tone is desired. It can also work for short-to-medium UI labels, captions, and social graphics when you want an approachable, non-formal voice.
The overall tone is warm and informal, with a breezy, conversational feel driven by the steady slant and rounded forms. It reads as friendly and unpretentious, balancing modern cleanliness with a touch of playful ease.
Likely designed to provide an easygoing italic sans that stays simple and legible while adding motion and personality. The rounded geometry and restrained detailing suggest an emphasis on versatility for contemporary display and supporting text.
The slant is consistent across uppercase, lowercase, and figures, giving lines a continuous forward motion. Letterforms favor clarity over ornament, with open counters and uncomplicated joins that keep the silhouette clean at a glance.