Sans Normal Asmez 2 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to '35-FTR' by ILOTT-TYPE and '-OC Format Sans' and '-OC Pajaro' by OtherwhereCollective (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, branding, presentations, modern, clean, neutral, friendly, utilitarian, legibility, versatility, modernization, clarity, geometric, rounded, open, crisp, minimal.
A clean sans with a largely geometric construction and smoothly rounded bowls. Strokes are even and consistent, with straight-sided verticals and confident circular curves, producing a crisp, high-contrast silhouette against the page. Counters are open and generously sized, and joins stay simple, keeping letterforms calm and readable. Capitals feel steady and balanced, while lowercase forms are straightforward and contemporary, with a single-storey "a" and a looping "g" that adds a gentle, friendly note.
Works well for interface copy, dashboards, product pages, and other contexts that need a straightforward sans with clear forms. Its balanced proportions also suit editorial subheads, signage-style labeling, and general-purpose branding where a clean, contemporary voice is desired.
The overall tone is modern and neutral, leaning practical rather than expressive. Its smooth, rounded geometry reads approachable and contemporary, making it feel at home in everyday interface and brand settings without calling attention to itself.
The design appears intended as a versatile, everyday sans focused on clarity and consistency. Its geometric underpinnings and open counters suggest an emphasis on legibility and a contemporary, broadly compatible look across a range of sizes.
Round characters like O/Q and numerals show consistent curve tension, and punctuation/diacritics (e.g., the i/j dots) appear compact and clean. The design maintains a stable rhythm in running text, with clear word shapes and minimal quirks.