Sans Normal Mymum 18 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, packaging, bold, friendly, confident, modern, sporty, impact, clarity, approachability, modernity, display, rounded, chunky, compact, high-impact, clean.
A heavy, geometric sans with broad proportions and generously rounded curves. Strokes are consistently thick with minimal modulation, producing a dense, solid texture. Counters are relatively small and round, and terminals read as blunt and squared-off, giving letters a sturdy, blocky silhouette. The lowercase is straightforward and compact, with single-storey forms where expected (notably the a and g), and the overall spacing feels built for punchy readability at larger sizes.
Best suited for headlines, posters, and display typography where strong presence is needed. It can work well for branding, packaging, and signage that benefits from a clean, rounded, contemporary voice. The dense letterforms suggest avoiding very small text sizes where counters may close up visually.
The tone is assertive and upbeat, balancing strong weight with approachable, rounded shapes. It feels contemporary and energetic, with a sports-and-retail kind of immediacy rather than a delicate or editorial mood.
The design appears intended as an impactful display sans that stays friendly and legible through rounded geometry and consistent stroke weight. It prioritizes immediacy and strong silhouettes for attention-grabbing typography.
Numerals match the letterforms in weight and roundness, with especially bold, simplified shapes that hold up well in high-contrast, attention-driven settings. The overall rhythm is even and stable, with few sharp details, emphasizing clarity and impact.