Sans Other Hume 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor' by Brink, 'Primeform Pro' by Punchform, and 'Grold' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, logos, branding, packaging, industrial, stencil, techno, signage, retro, distinctive motif, display impact, industrial styling, systematic design, geometric, modular, blocky, notched, segmented.
A heavy, geometric sans with a modular construction and deliberately segmented strokes. Many forms feature narrow vertical cut-ins or breaks through bowls and stems, creating a stencil-like rhythm while keeping counters largely open and circular. Terminals are mostly blunt, curves are broad and even, and diagonals are simplified, producing a sturdy, engineered texture. Spacing and widths vary by letter in a functional way, with generous horizontal presence and compact internal detailing driven by the recurring notches.
Best suited to large-scale display work such as headlines, posters, logos, packaging, and bold brand systems where the segmented construction can read clearly. It can also work for signage-style applications and short calls-to-action, especially when a stencil/industrial feel is desired.
The repeated breaks and bold silhouettes give the font a utilitarian, industrial tone with a techno edge. It feels like lettering designed for equipment, labeling, or stylized display where impact and a constructed look matter more than neutrality. The overall voice is confident and mechanical, with a slightly retro-futurist flavor.
The design appears intended to merge a clean geometric sans foundation with a distinctive stencil-like interruption, creating a recognizable, systematized look. The goal is likely strong visual impact and instant identifiability in display typography, using repeated structural breaks as the primary stylistic device.
The signature vertical interruptions are applied consistently across uppercase, lowercase, and numerals, acting as a unifying motif and a strong brand cue. Round letters (like O/Q and 0/8/9) emphasize circular counters contrasted by the hard, sliced-in segments, which adds visual bite in large settings.