Sans Normal Lynom 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Malva' by Harbor Type; 'Latina' by Latinotype; 'Mato Sans' by Picador; and 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, assertive, playful, retro, impact, motion, display, youthful appeal, chunky, rounded, oblique, compact counters, high impact.
A heavy, oblique sans with rounded outer shapes and tightly enclosed counters. Strokes are broadly uniform with smooth curves and blunt terminals, creating a compact, muscular texture. The slant is consistent across uppercase, lowercase, and figures, and the wide set and generous curves give letters a broad footprint. Lowercase forms read as single-storey and simplified, with sturdy joins and minimal detailing; numerals are similarly bold and rounded for a cohesive, punchy color.
Best suited to headlines, logos, packaging, and promotional copy where strong impact and motion are desirable. It works particularly well for sports and lifestyle branding, apparel graphics, and bold signage, and can be effective for short UI labels or buttons when ample spacing is available.
The overall tone feels energetic and forward-leaning, with a confident, sporty presence. Its chunky curves and strong slant add a friendly, slightly retro exuberance, leaning more toward fun impact than formal neutrality.
The design appears aimed at delivering maximum visual impact with a modern, rounded sans construction and a built-in sense of speed from the consistent slant. It prioritizes bold presence and cohesive, simplified shapes for strong recognition in display settings.
At larger sizes the close counters and dense letterforms create strong poster-like weight and a solid silhouette. The oblique angle and wide proportions emphasize motion, which can heighten emphasis in short lines while becoming visually dense in long, tightly set passages.