Sans Normal Egmub 10 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Kimura Sans' by Plau (names referenced only for comparison).
Keywords: ui text, editorial, branding, marketing, presentations, clean, modern, friendly, contemporary, informal, legibility, modern tone, friendly clarity, everyday text, rounded, humanist, open, airy, smooth.
A slanted sans with smooth, rounded construction and gently tapered terminals. Strokes are consistently even and light, with open apertures and generous internal counters that keep forms clear at text sizes. Curves are broad and elliptical, while diagonals (notably in A, V, W, and Y) are crisp and steady, producing a calm, regular rhythm. Numerals follow the same soft geometry, with rounded bowls and unobtrusive joins that match the overall flow.
This font suits interface copy, dashboards, and product UI where a light, slanted sans can add motion without sacrificing clarity. It also works well for editorial subheads, captions, and marketing materials that benefit from a friendly modern tone, as well as presentations and infographics where clean rhythm and open counters help maintain readability.
The overall tone feels approachable and contemporary, with an easy, conversational slant. Its rounded shapes and open spacing give it a friendly, unforced character that reads as modern and practical rather than formal.
The design appears intended to provide a straightforward italic companion with a geometric-but-warm voice—prioritizing legibility, smooth texture, and contemporary neutrality for everyday communication.
The italic posture is smooth and continuous, with minimal calligraphic modulation; the design relies on geometry and spacing for personality. Round letters like C, O, and Q are notably open and circular, while the lowercase maintains a tidy, unobtrusive texture suited to sustained reading.