Slab Contrasted Pino 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Goodall' by Colophon Foundry, 'Bluteau Slab' by DSType, 'Emy Slab' and 'Sanchez' by Latinotype, and 'Kheops' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, industrial, editorial, confident, traditional, sturdy, impact, stability, heritage, legibility, blocky, bracketed, robust, compact, assertive.
A heavy slab-serif with thick, squared, bracketed serifs and a strongly weighted, compact silhouette. Strokes read dense and steady, with rounded joins and softened corners that keep the forms from feeling mechanical. Counters are relatively small for the weight, giving the face a dark color in text, while the overall proportions stay open enough for clear word shapes. Numerals and capitals feel especially solid and sign-like, with consistent slab treatment across the set.
Best suited to headlines, posters, labels, and packaging where a bold, durable serif can anchor the layout. It also works well for branding elements, badges, and signage-style applications that benefit from high visual impact and a stable, authoritative texture.
The tone is confident and emphatic, projecting a rugged, workmanlike presence with a hint of classic print-era authority. It feels bold and dependable rather than delicate, suited to messaging that wants to sound firm, established, and straightforward.
This design appears intended to deliver maximum presence with a classic slab-serif structure—prioritizing impact, consistency, and a strong typographic color. The softened shaping suggests an aim for approachability while still retaining an industrial, no-nonsense foundation.
In the text sample, the heavy weight produces a strong typographic “voice” and a uniform texture, making it most effective when used with generous spacing and controlled line lengths. The slab serifs and rounded transitions add a friendly sturdiness that reads well at display sizes and in short blocks of copy.