Sans Normal Robid 5 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'FP København Sans' by Fontpartners and 'Gltp Starion' by Glowtype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, sporty, retro, impact, approachability, display clarity, brand voice, rounded, soft corners, chunky, compact counters, high impact.
A heavy, rounded sans with broad proportions and thick, even strokes. Curves are generously rounded with softened terminals, while joins and corners stay clean and sturdy, producing a compact, blocky silhouette. Counters are relatively tight and circular-to-oval, and the overall spacing reads open enough for display while keeping a dense, punchy texture. The numerals match the letterforms with the same rounded geometry and strong, stable baseline presence.
This font performs best in headlines, posters, and large-scale typography where its mass and rounded geometry can read cleanly and confidently. It also suits branding and packaging that benefit from a friendly, high-impact sans, as well as signage and wayfinding applications that prioritize bold presence.
The overall tone is upbeat and approachable, with a bold, friendly voice that feels energetic rather than severe. Its rounded shapes and chunky rhythm give it a playful, modern-retro character suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with an approachable, rounded finish—combining strong display weight with soft geometry for contemporary branding and punchy editorial use.
The design maintains consistent stroke weight and curvature across caps, lowercase, and figures, creating a cohesive, logo-like uniformity. Wide forms and large internal shapes help maintain clarity at larger sizes, while the tight counters and massed weight favor short bursts of text over extended reading.