Sans Normal Robid 7 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, playful, approachable, sporty, impact, approachability, modern display, brand presence, legibility, rounded, soft corners, sturdy, compact counters, high impact.
A heavy, wide sans with rounded geometry and softened corners that keeps forms compact and sturdy. Strokes are thick and largely uniform, with minimal modulation, producing dense counters and a strong silhouette. Round letters like O/C/G read as near-circular with slightly squarish tension, while joins and terminals are blunt and smooth rather than sharp. Lowercase forms are large and open in structure, with simple, single-storey a and g and short, blocky extenders that reinforce the font’s chunky rhythm.
This font performs best in headlines, posters, and large-format typography where its wide, rounded weight can create strong presence. It also suits branding and packaging that aim for a friendly, modern impact, as well as signage or short callouts where quick readability and bold emphasis are important.
The overall tone is friendly and energetic, trading sharp precision for soft strength. It feels contemporary and informal, with a confident, high-impact voice that stays approachable rather than aggressive. The rounded heaviness gives it a slightly playful, sporty character suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a soft, approachable edge—combining wide proportions and heavy strokes with rounded construction for contemporary display use. It prioritizes strong silhouettes and simple, consistent shapes that remain legible and cohesive across letters and numerals.
Spacing appears generous for such heavy shapes, helping the letters avoid clogging in longer lines. Numerals are similarly wide and weighty, designed for quick recognition at display sizes. Diagonal letters (V, W, X, Y) keep broad, stable structures that match the font’s overall mass and consistency.