Sans Normal Bobom 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FS Irwin' by Fontsmith; 'Foro Sans', 'Impara', and 'Qubo' by Hoftype; 'Telder HT Pro' by Huerta Tipográfica; 'JAF Bernini Sans' by Just Another Foundry; and 'Priva' and 'Priva Pro' by Monotype (names referenced only for comparison).
Keywords: ui text, body text, headings, signage, branding, clean, neutral, modern, practical, friendly, legibility, versatility, clarity, modern utility, systemlike, geometric, open apertures, uniform strokes, rounded terminals, crisp.
A clean sans with largely uniform stroke weight and gently geometric construction. Curves tend toward near-circular bowls with smooth joins, while straight strokes stay crisp and vertical, creating a steady, even rhythm across lines. Counters are open and relatively generous, with clear apertures in letters like C, S, e, and a. Terminals are mostly straight or subtly rounded, and proportions feel balanced and workmanlike rather than condensed or overly wide.
Well-suited to interface copy and product text where clarity at a range of sizes matters, and it scales comfortably into headings without becoming flashy. The open counters and steady proportions also make it a solid choice for wayfinding, labels, and general-purpose editorial layouts. Its neutral character can support branding systems that need a modern, dependable sans rather than a strongly idiosyncratic display style.
The overall tone is neutral and contemporary, with a straightforward, no-nonsense clarity. Its smooth geometry and open forms add a mild friendliness, while the disciplined stroke behavior keeps it professional and restrained.
The design appears intended as a general-purpose, contemporary sans focused on clean geometry, legibility, and consistent texture. It favors familiar, widely readable letterforms and avoids ornamental details to remain versatile across digital and print contexts.
The lowercase shows simple, single-storey forms for a and g, reinforcing an approachable, contemporary feel. Numerals appear sturdy and uncomplicated, matching the alphabet’s steady texture and prioritizing clear shapes over stylization.