Serif Flared Teja 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice (names referenced only for comparison).
Keywords: editorial, book text, headlines, branding, packaging, classic, bookish, warm, cultured, readability, editorial tone, refined character, classic utility, bracketed, flared terminals, softened, transitional, open counters.
A polished serif with gently flared stroke endings and bracketed serifs that read as soft, sculpted wedges rather than blunt slabs. Strokes are fairly even with modest modulation, and the curves are round and open, giving counters in letters like o, e, and p generous interior space. Uppercase forms feel stable and slightly expansive, while the lowercase keeps a calm rhythm with tidy joins and conservative, readable shapes. Numerals are clear and traditional in construction, matching the letterforms with the same restrained flare and smooth curves.
Well-suited to magazines, book typography, and other editorial systems where a smooth, even text color is important. The flared endings and confident capitals also make it a strong choice for headlines, identity work, and premium packaging where a classic serif voice is desired without sharp, high-contrast delicacy.
The overall tone is literate and composed, balancing tradition with a subtle softness in the terminals. It feels editorial and trustworthy rather than showy, with a quiet warmth that suits long-form reading and refined branding.
Likely designed to deliver dependable readability with a traditional serif structure, while adding character through subtly flared terminals and softened bracketed serifs. The goal appears to be a versatile, cultured typeface that can move comfortably between text and display settings.
Details such as the angled tail on Q, the crisp diagonal energy in V/W, and the approachable, open lowercase (notably a, e, g) reinforce clarity at text sizes while still offering a slightly stylized, flared finish at endpoints. Spacing appears comfortable and consistent, supporting an even texture in paragraphs.