Sans Normal Vimus 1 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Lota Grotesque One' by Latinotype, 'Lota Grotesque' by Los Andes, 'Core Sans NR' by S-Core, and 'NeoGram' and 'Nurom Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, friendly, modern, emphasis, motion, impact, approachability, modernity, oblique, rounded, soft corners, compact, high-ink.
A heavy, oblique sans with rounded terminals and broadly circular bowls. The letterforms are built from smooth curves with minimal angular interruption, producing a soft, contemporary texture despite the strong weight. Counters are relatively small and apertures are moderately open, giving the face a compact, high-ink presence. Stroke joins and endings read clean and consistent, and the slant is steady across caps, lowercase, and numerals, creating a cohesive forward-leaning rhythm.
Best suited for display applications where impact and momentum are desired—headlines, posters, advertising, and bold brand statements. The rounded construction also works well for packaging and product identities that want an energetic but non-aggressive voice. In longer passages it will be most effective at larger sizes with comfortable spacing.
The overall tone is energetic and assertive, with a friendly edge created by the rounded shapes. It feels contemporary and action-oriented, suggesting motion and emphasis rather than quiet neutrality. The strong, smooth forms make it come across as approachable but confident.
The design appears intended to deliver a modern, high-impact oblique sans that communicates speed and confidence while staying approachable through rounded geometry. It prioritizes strong silhouette, consistent slant, and smooth curves to maintain clarity and character in prominent typographic roles.
The numeral set matches the same rounded, compact construction and holds up well at larger sizes where its curvature and slant are most legible. The sample text shows strong word-shape and a punchy color on the page, favoring short to medium lines over dense body copy.