Sans Normal Manog 7 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Briller' and 'Roc Grotesk' by Kostic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, sporty, retro, loud, playful, punchy, impact, branding, retro sport, friendly strength, high visibility, rounded, bulky, compact, soft corners, wedge cuts.
A heavy, rounded sans with swollen strokes and broad proportions, built from smooth curves and thick horizontal masses. Corners are softened and many joins are slightly squared off, creating a blocky-yet-rounded silhouette. Several glyphs show distinctive wedge-like cuts and angled terminals (notably in diagonals and some numerals), adding a subtle chiseled, speed-oriented character. Counters are relatively tight and apertures are small, with sturdy, compact interior shapes that emphasize ink coverage and impact in display sizes.
Best suited to short, high-impact settings such as headlines, poster typography, sports and event branding, bold logo wordmarks, and packaging where weight and presence are desirable. It can work in large blocks of text for attention-grabbing statements, but its tight counters and heavy color favor display sizes over extended reading.
The overall tone is bold and energetic, with a friendly, playful bluntness rather than a sleek or technical feel. Its chunky rounding and occasional angular nicks evoke retro sports branding and 1970s–1990s display lettering, giving headlines a confident, crowd-pleasing presence.
The design appears intended as an attention-first display sans that combines rounded, friendly geometry with small angular cuts to suggest speed and attitude. It prioritizes bold silhouette recognition and a strong, compact rhythm for branding and promotional typography.
In the sample text, the dense letterforms create a strong texture and dark typographic color, especially in longer lines. The round forms (O/C/G/S) keep the rhythm soft, while the angled cuts on letters like A, K, V, W, X, Y and several digits add contrast and motion without introducing sharp, delicate details.