Sans Normal Itloh 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Doublewide' by Betatype, 'Dean Gothic' by Blaze Type, and 'Hogly' and 'MC Blothe Display Font' by Maulana Creative (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, sports branding, retro, playful, punchy, sporty, friendly, high impact, retro display, friendly strength, branding, rounded, bulky, compact, soft corners.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are thick and consistent, with softened corners and slightly squared-off terminals that keep the shapes sturdy rather than bubbly. Curves (notably in C, G, O, S, and numerals) are drawn as wide ovals with flattened sides, while diagonals in A, V, W, X, Y and Z are chunky and stable. The lowercase shows simple, single-storey forms with a round, open construction, and the overall rhythm is dense and poster-like, optimized for strong silhouette clarity.
Best suited to headlines and short bursts of copy where maximum impact is needed—posters, big typographic statements, branding marks, packaging callouts, and sports or entertainment graphics. It can work for large-size advertising text, but its dense forms may feel heavy in longer passages without additional spacing.
The tone is bold and upbeat, with a retro display flavor that feels sporty and attention-grabbing. Its rounded massing and soft corners add friendliness, while the wide stance keeps it confident and loud.
The design appears intended to deliver a wide, high-impact display voice with rounded, approachable geometry—prioritizing strong silhouettes, instant legibility at large sizes, and a distinctly retro, brand-forward character.
In text, the tight counters and thick joins create a dark typographic color, so the face reads best when given generous tracking and line spacing. The numerals match the letterforms in width and weight, reinforcing a consistent, blocky display presence.