Sans Normal Osgiy 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Fold Grotesque' by Colophon Foundry, 'Expline' by Formatype Foundry, and 'Alergia Grotesk' by Machalski (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, approachability, modernity, rounded, geometric, sturdy, clean, compact counters.
A heavy, rounded sans with broad proportions and clean, unbroken strokes. Curves are generous and smooth, with squared-off terminals and minimal stroke modulation, giving letters a solid, even color on the page. Counters tend to be compact and well-contained, and the overall geometry leans toward circular/elliptical construction (notably in O/C/G and the bowls of B/P/R). The lowercase is simple and sturdy with single-storey a and g, and the numerals are bold and blocky with open, readable silhouettes.
Best suited to display roles such as headlines, brand marks, packaging, and promotional graphics where impact and clarity are priorities. It can work for short UI labels or callouts when strong emphasis is needed, but the dense weight is most effective at larger sizes or with generous spacing.
The font projects a confident, friendly tone—bold without feeling aggressive. Its rounded geometry and simplified forms create a contemporary, approachable voice that reads as practical and upbeat, suited to attention-grabbing messages and clear statements.
The design appears intended as a high-impact, contemporary sans that combines geometric roundness with sturdy, simplified letterforms. It aims for immediate legibility and a bold, dependable presence across marketing and identity applications.
In running text, the strong weight produces dense typographic color and emphasizes word shapes, while the rounded joins and consistent stroke endings keep the texture from feeling harsh. The construction stays highly uniform across uppercase, lowercase, and figures, reinforcing a cohesive, brandable look.