Sans Normal Adbip 7 is a regular weight, very wide, low contrast, italic, tall x-height font visually similar to 'Adero' and 'Bizmo' by Eko Bimantara (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, interface, modern, technical, speedy, clean, sporty, contemporary, dynamism, clarity, display impact, oblique, expanded, rounded, monoline, open apertures.
This typeface is an oblique, expanded sans with monoline strokes and rounded curve construction. Letterforms lean consistently forward with smooth joins and gently flattened curves, giving counters a slightly elliptical feel. Proportions are notably wide, with generous horizontal spacing and open apertures in forms like C, S, and e. The tall x-height and relatively short extenders keep lowercase shapes large and readable, while terminals are clean and unembellished for a crisp, contemporary texture.
The font is well suited to headlines and display typography where width and slant can emphasize momentum and presence. It also works for branding in tech, automotive, or sports-adjacent contexts, and can serve in UI/UX for short labels or navigation where its open forms and large lowercase remain clear.
The forward slant and wide stance create a sense of motion and efficiency, reading as modern and slightly sporty. Its smooth, rounded geometry keeps the tone friendly rather than aggressive, while the even stroke weight maintains a composed, technical clarity.
The design appears intended to deliver a contemporary, dynamic sans voice by combining an oblique angle with expanded proportions and rounded, low-drama geometry. It prioritizes smooth readability and a fast, modern impression over decorative detail.
Uppercase forms are straightforward and geometric, with a simple diagonal-legged R and a clean, circular O/Q construction. Numerals follow the same expanded rhythm, with curved figures (2, 3, 5) showing smooth, continuous strokes and open shapes that match the overall airy width.