Sans Normal Adnaw 7 is a regular weight, wide, low contrast, italic, tall x-height font visually similar to 'RF Dewi' by Russian Fonts and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, editorial, modern, clean, dynamic, friendly, technical, contemporary clarity, forward motion, everyday utility, approachable tone, oblique, geometric, rounded, open apertures, monolinear.
This is an oblique sans with monolinear strokes and a geometric foundation. Letterforms show rounded bowls and smooth curve-to-stem joins, with open apertures and restrained terminals that keep counters clear. Proportions skew broad with generous sidebearings, while the lowercase features a relatively tall x-height that makes it read large in relation to the capitals. Overall rhythm is even and consistent, with simple construction and minimal modulation for a crisp, contemporary texture.
It suits interface and product typography where a clean, contemporary voice is needed, especially when a slight slant can add energy without becoming decorative. The broad proportions and open counters also make it a good option for short headlines, branding lines, and wayfinding-style signage, and it holds up well in editorial subheads or emphasis text.
The slanted posture gives the face a sense of motion and forward momentum, while the rounded geometry keeps it approachable rather than severe. It lands as modern and utilitarian, with a subtle tech/editorial feel that remains friendly in longer lines.
The design appears intended to deliver a modern geometric sans with a built-in sense of motion, balancing clarity and friendliness through open shapes, rounded forms, and steady monoline strokes. The emphasis seems to be on versatile, everyday readability with a subtle dynamic character.
The sample text shows smooth word shapes and stable color in paragraphs, with clear differentiation between round letters and straight-sided forms. Numerals appear straightforward and workmanlike, matching the same geometric, low-drama stroke behavior as the letters.