Sans Normal Pugih 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Ribelano' by Frantic Disorder, 'Rotulo' by Huy!Fonts, 'Contemporary Sans' by Ludwig Type, 'Clearface Gothic SB' and 'Clearface Gothic SH' by Scangraphic Digital Type Collection, 'Clear Gothic Serial' and 'Cleargothic Pro' by SoftMaker, 'TS Clear Gothic' by TypeShop Collection, and 'Clearface Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids media, playful, friendly, chunky, casual, retro, approachability, display impact, warmth, playfulness, rounded, soft terminals, bouncy, informal, compact.
A heavy, rounded sans with softly sculpted strokes and subtly irregular curves that keep the silhouette lively rather than rigidly geometric. Terminals are blunted and smooth, bowls are generous, and counters stay open enough to remain readable at display sizes. The forms show small, humanized quirks—slight flare and wobble in stems, and asymmetric joins—that create a hand-shaped feel while maintaining consistent weight and a stable baseline.
Best suited to headlines, short blurbs, and prominent UI or packaging moments where a friendly, attention-grabbing voice is needed. It works well for branding marks, café/food themes, event posters, and kid-focused or playful editorial treatments, especially at medium-to-large sizes.
The overall tone is warm and approachable, with a bouncy, humorous energy that reads as informal and inviting. Its chunky mass and softened corners give it a retro-leaning, “fun headline” personality without becoming novelty-script or cartoon lettering.
The design appears intended to deliver strong impact with a soft, approachable edge—combining bold presence with rounded, humanized shaping to keep the texture lively and personable in display typography.
Uppercase shapes feel compact and sturdy, while the lowercase adds extra character through varied widths and distinctive loops, giving text a lively rhythm in longer phrases. Numerals are bold and rounded, designed to match the same friendly, soft-edged texture as the letters.