Serif Normal Idrol 7 is a light, very wide, medium contrast, upright, normal x-height font.
Keywords: book typography, editorial, magazines, long-form text, literary branding, classic, refined, airy, bookish, readability, elegance, tradition, spaciousness, editorial tone, bracketed serifs, high apertures, open counters, long extenders, flared terminals.
This serif text face is built on very generous widths and open, rounded bowls, giving lines a relaxed horizontal cadence. Strokes show gentle contrast with smooth transitions into bracketed serifs, and many terminals finish with subtle flaring rather than abrupt cuts. The lowercase has a moderate x-height with notably long ascenders and descenders, creating a tall silhouette and ample internal white space. Curves are broad and even (notably in C, O, e, and c), while diagonals in V/W and the leg of R are crisp, keeping the texture clean despite the wide set.
It works well for book interiors, essays, and magazine features where a refined serif texture and comfortable counters support sustained reading. The wide proportions can also serve upscale editorial headlines and pull quotes, especially when paired with spacious layout and measured line lengths.
The overall tone is classical and literary, with a calm, unhurried rhythm suited to reading. Its wide proportions and open forms add an airy, slightly luxurious feel, while the restrained contrast and traditional serif detailing keep it grounded and familiar.
The design appears intended as a conventional, readable serif with expanded proportions—prioritizing openness, clarity, and a composed page color while retaining traditional serif manners. It aims to deliver a classic editorial voice with an added sense of breadth and air in both text and display settings.
In the sample text, the wide set and long extenders increase line length and vertical movement, which can look elegant but benefits from generous leading. Numerals follow the same wide, open construction, with smooth curves on 2/3/5 and a balanced, rounded 0 and 8.