Script Puriw 2 is a bold, very narrow, very high contrast, upright, short x-height font.
Keywords: branding, packaging, greeting cards, social posts, headlines, playful, friendly, handmade, whimsical, casual, hand-lettered feel, display impact, friendly tone, modern craft, brushy, bouncy, looped, rounded, inky.
A lively script with brush-pen construction and pronounced thick–thin modulation. Strokes show teardrop terminals, rounded joins, and occasional dry-brush tapering, creating a hand-drawn rhythm rather than a rigid calligraphic pattern. Letterforms are compact with a bouncy baseline feel and generous counters where the ink opens up, while ascenders and capitals add height through looped, sweeping entry strokes. Connection behavior is mixed: many letters feel naturally cursive in flow, but forms retain clear, individual silhouettes for readability.
Best suited to display settings where its brush texture and looping capitals can be appreciated—such as branding marks, packaging, invitations, greeting cards, and social media graphics. It can work for short to medium text snippets when set with comfortable spacing and line height, but the bold strokes and active forms will be most effective in headings, quotes, and emphasis lines.
The overall tone is cheerful and personable, with a crafted, boutique feel that reads as informal and welcoming. Its looping capitals and inky weight shifts add charm and a touch of whimsy, making the voice feel expressive without becoming overly ornate.
This design appears intended to capture a modern brush-script look that feels hand-lettered and upbeat, combining expressive stroke contrast with approachable, rounded shapes. The goal seems to be a versatile, attention-getting script for contemporary lifestyle and small-business aesthetics.
Capitals are especially distinctive, using tall loops and occasional swash-like strokes that can stand out in titles. Numerals follow the same brushy logic with rounded shapes and tapered ends, visually matching the letters in weight and texture.