Serif Flared Valu 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe and 'Adora Compact PRO' by preussTYPE (names referenced only for comparison).
Keywords: body text, editorial, books, magazines, academic, classic, bookish, refined, warm, traditional, readability, editorial tone, classical feel, quiet authority, bracketed, calligraphic, humanist, softened, textual.
This serif has softly flared stroke endings and small, well-bracketed serifs that give strokes a gently tapered, calligraphic feel. The proportions are balanced and readable, with open counters and smooth, rounded curves; bowls and joins avoid sharp corners in favor of slightly softened transitions. Capitals are sturdy and formal, while the lowercase shows a clear, text-oriented rhythm with a double-storey “a,” a compact “e,” and a moderately tall, slightly arched “t.” Numerals align comfortably with the text color, mixing straight stems and round forms without drawing undue attention.
It suits long-form reading in books, essays, and editorial layouts where a steady, comfortable serif texture is needed. It also works well for institutional and cultural materials—programs, catalogs, and reports—where a traditional voice and dependable legibility are priorities.
Overall it conveys a quietly traditional, bookish tone—polished and composed rather than decorative. The subtle flaring adds warmth and a lightly classical character that feels suited to editorial typography and heritage-leaning design.
The design appears intended to deliver a dependable text serif with a subtle humanist, flared finish—adding warmth and character while keeping the overall color restrained and readable in continuous copy.
The face maintains an even texture across sample text, with consistent spacing and a calm baseline rhythm. The flared terminals are most noticeable on verticals and diagonals, lending a mild engraved or inscriptional nuance without becoming high-contrast or overly formal.