Sans Normal Pemep 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Geometos Soft' by Graphite, 'Remoto' by JAM Type Design, 'Goldplay' and 'Isidora Sans' by Latinotype, 'Mundial' by TipoType, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, friendly, punchy, playful, retro, approachable, impact, approachability, display clarity, retro flavor, rounded, soft corners, bulky, high impact, compact counters.
A heavy, rounded sans with broad proportions and softly squared curves. Strokes are uniform and dense, producing compact internal spaces and strong, blocky silhouettes. Terminals are smooth and blunt, with a slightly squarish rounding that keeps the shapes geometric rather than calligraphic. The overall rhythm is stable and even, with consistent stroke weight and generous width giving the letters a sturdy, poster-like presence.
Best suited to headlines, branding marks, packaging, and signage where bold, friendly impact is needed. It also works well for splashy UI labels, stickers, social graphics, and short promotional lines, especially where a rounded, approachable voice is desired.
The tone feels cheerful and approachable, with a bold, cartoon-adjacent warmth that reads as confident rather than aggressive. Its rounded construction suggests mid-century/retro display lettering, lending a playful, informal character well-suited to upbeat messaging.
The design appears intended as a high-impact rounded sans that prioritizes warmth and immediacy. Its geometric softness and heavy mass aim to deliver strong visibility while keeping the mood casual and inviting for display-driven typography.
At larger sizes the tight counters and thick joins create a strong “inked-in” mass, which enhances impact but can reduce differentiation in dense text. The numerals match the letterforms’ rounded, chunky construction, keeping the set visually cohesive for headlines and short callouts.