Sans Normal Onbub 7 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Incised 901' by Bitstream, 'Daimito' by Blaze Type, 'FF Clan' by FontFont, 'Antique Olive' by Linotype, and 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, ui labels, confident, friendly, modern, straightforward, robust, impact, clarity, versatility, modern branding, screen legibility, geometric, rounded, clean, sturdy, compact.
This is a heavy, clean sans with rounded, geometric construction and minimal stroke modulation. Curves are smooth and full, terminals are largely blunt, and counters stay open enough to keep shapes from clogging at display sizes. The lowercase shows a tall x-height with compact ascenders/descenders, producing a dense, efficient texture in paragraphs. Overall proportions lean slightly condensed and sturdy, with consistent verticals and broad, stable rounds across letters and numerals.
Well suited to headlines, short blocks of copy, and bold typographic statements where a strong, contemporary sans is needed. The tall x-height and open counters also make it practical for UI labels, wayfinding-style text, and branding systems that rely on punchy, consistent rhythm.
The tone is assertive and contemporary, pairing a strong weight with approachable, rounded forms. It reads as practical and no-nonsense rather than delicate, giving copy a confident, high-impact voice. The overall feel is friendly-modern: direct, legible, and visually steady.
The design appears intended to deliver maximum clarity and impact through geometric, rounded shapes and a compact, high x-height structure. Its emphasis on sturdy strokes and simple terminals suggests a focus on versatile, modern communication across print and screen.
Spacing in the sample text yields a dark, solid color with clear word shapes; the tall x-height helps maintain clarity in continuous reading. Numerals appear straightforward and workmanlike, matching the letterforms’ robust, geometric rhythm.