Sans Normal Umruh 1 is a light, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, modern, clean, airy, refined, calm, clarity, approachability, contemporary feel, distinct width, open counters, rounded, smooth, monolinear, humanist.
This typeface presents open, rounded forms with smooth continuous curves and a restrained stroke modulation. Proportions are notably expanded, giving letters generous horizontal space and a relaxed rhythm, while terminals stay clean and largely unembellished. The lowercase shows simple, single-storey constructions (notably the a and g) and clear, open apertures, supporting an uncluttered texture in running text. Numerals follow the same rounded, gently tapered logic, with ample interior space and even spacing that keeps the overall color light and consistent.
It is well suited to headlines, branding, and display typography where width and openness can become part of the visual identity. It can also work for signage and packaging that benefits from clear, rounded letterforms, especially at medium-to-large sizes.
The overall tone feels contemporary and composed, with a light, breathable presence that reads as clean and friendly rather than mechanical. Its wide stance and soft curvature add a subtle elegance, making it feel polished and approachable.
The design appears intended to deliver a contemporary, readable sans with a softer, more personable feel created through rounded geometry and open counters, while leveraging expanded proportions to stand out in display settings without relying on ornament.
In text, the wide proportions create a distinctive, leisurely cadence and increased word width, which can enhance clarity at larger sizes. The punctuation and basic shapes shown maintain the same smooth, rounded character, helping headings and short passages look cohesive.