Sans Normal Pokir 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Gotham' by Hoefler & Co., 'Franklin Stone' by Ironbird Creative, 'Morandi' by Monotype, 'TT Commons™️ Pro' by TypeType, and 'Elpy' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, stickers, playful, friendly, chunky, handmade, retro, impact, approachability, retro charm, simplicity, rounded, soft, bouncy, compact, quirky.
A heavy, compact sans with rounded terminals and softly inflated shapes. Strokes are consistently thick with minimal modulation, and counters tend to be small, giving the forms a dense, punchy silhouette. Curves feel slightly irregular and hand-shaped, with gentle wobble in verticals and diagonals that keeps the rhythm lively rather than strictly geometric. The lowercase shows sturdy, simplified constructions (single-storey a and g), and the numerals match the same blobby, high-impact massing.
Best suited to short, high-impact settings such as headlines, posters, packaging, and playful branding where strong silhouettes matter. It also fits kids-oriented materials, event graphics, and social media typography where a friendly, chunky voice is desired. For longer passages, it will perform best at larger sizes with generous line spacing.
The overall tone is upbeat and approachable, with a cartoon-like warmth that reads as casual and fun. Its slightly imperfect, hand-cut feel adds personality and a retro, kid-friendly energy without becoming overly decorative.
This font appears designed to deliver maximum visual punch with a friendly, rounded voice, combining bold display weight with a lightly hand-made rhythm. The simplified letterforms and compact proportions suggest an intention to stay readable while still feeling informal and characterful.
The design relies on bold black shapes and tight internal spaces, so spacing and word color become a dominant feature in text. Letters like a, e, and s keep their forms legible through large apertures, while the small counters can close up quickly when reduced.