Sans Normal Olnej 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Mundial Narrow' by TipoType, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, modern, friendly, direct, pragmatic, clarity, impact, readability, simplicity, utility, compact, sturdy, smooth, geometric-leaning, high-impact.
The design is a heavy sans with broadly rounded bowls and smooth, continuous curves paired with sturdy, fairly uniform strokes. Apertures are moderately open, counters are generous, and terminals tend to look cleanly cut with a subtly softened feel rather than sharp calligraphy. Proportions are compact and efficient, with a steady rhythm in text and strong, simple silhouettes that hold up well at large sizes.
Well-suited for headlines, subheads, posters, packaging, and brand marks that need a strong, clean presence. It also works for UI labels, navigation, and short-form editorial emphasis where sturdy letterforms and even texture help maintain legibility. In longer passages it will read best when given ample size and spacing, where its weight and compact proportions can breathe.
This typeface conveys a confident, straightforward tone with a friendly, contemporary warmth. Its rounded structure and solid weight feel pragmatic and dependable rather than delicate or ornate, giving it a clean, modern voice that reads as approachable and assertive.
The font appears designed to deliver clear, high-impact communication with minimal stylistic distraction. Its rounded construction and robust forms suggest an intention to stay readable and consistent across headlines and display settings while maintaining a neutral, contemporary personality.
The numerals and capitals match the overall rounded, solid construction, producing a cohesive, uniform color on the page. The sample text shows stable spacing and a consistent rhythm that supports dense lines without becoming fussy, emphasizing clarity and punch.