Sans Normal Dimos 10 is a light, normal width, low contrast, upright, short x-height font.
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, friendly, neutral, airy, clarity, versatility, modernity, approachability, geometric, rounded, open counters, minimal, even rhythm.
A clean sans with a geometric, rounded construction and smooth, continuous curves. Strokes are consistently thin and even, with generous apertures and open counters that keep shapes from feeling cramped. Terminals tend to be softly finished rather than sharply cut, and the overall drawing favors simple circular and oval forms. The lowercase shows a compact feel in relation to the capitals, and spacing reads calm and regular across both the grid and text sample.
It works well for interface labels, product UI, and general-purpose digital typography where a clean, open sans is needed. In print, it suits editorial subheads, captions, and modern corporate materials, and it can also perform in signage and wayfinding when set with sufficient size and tracking.
The tone is modern and approachable, projecting clarity and simplicity without feeling technical or cold. Its rounded geometry and light touch give it a friendly, easygoing voice suited to unobtrusive reading and contemporary branding.
The design appears aimed at a versatile, contemporary sans that prioritizes clarity and even texture through geometric curves and restrained detailing. It is intended to read smoothly in paragraphs while also presenting a crisp, minimal look in headings and interface contexts.
Uppercase forms lean on clean, single-stroke logic with straightforward diagonals and broad curves, while the lowercase maintains legibility through open shapes and restrained detailing. Numerals follow the same rounded, minimal style, with clear differentiation between similar forms and an overall consistent rhythm in running text.