Sans Superellipse Ipmu 7 is a very bold, wide, medium contrast, italic, tall x-height font visually similar to 'Blak' by Extratype and 'Blunt' by Miller Type Foundry (names referenced only for comparison).
Keywords: sports branding, racing graphics, posters, headlines, packaging, sporty, urgent, muscular, dynamic, retro, impact, speed, athletic, branding, display, slanted, blocky, compact, rounded corners, high impact.
A heavy, right-slanted sans with blocky silhouettes and subtly rounded corners that keep the forms feeling engineered rather than sharp. Counters are tight and apertures are relatively closed, producing dense, high-impact word shapes. Curves are built from squarish, superellipse-like geometry (notably in C, G, O, Q and the numerals), while terminals and joins are cut with angled shears that reinforce forward motion. Stroke weight is consistently strong with only modest modulation, and the overall rhythm reads like a compressed, speed-oriented headline face with sturdy, compact spacing.
Best suited for short, high-impact settings such as sports identities, racing-themed graphics, event posters, apparel marks, and bold packaging callouts. It can also work for punchy subheads where a dynamic, condensed-feeling word shape is desirable, but its dense counters make it less ideal for long-form reading at small sizes.
The font projects speed and force—confident, competitive, and attention-seeking. Its slanted stance and aggressive cuts suggest motion and performance, while the rounded-rectangle construction adds a retro-industrial flavor reminiscent of racing and athletic branding.
The design appears intended to deliver maximum impact with a forward-leaning, performance-driven personality. Squared-round construction and angled cuts aim to balance ruggedness with a sleek, aerodynamic feel, emphasizing motion and strength in display typography.
Uppercase shapes lean toward squared bowls and broad shoulders; the S has distinctive horizontal slicing that creates a mechanical, italicized snap. Numerals match the same squared-round logic with wedge-like joins and compact counters, maintaining a cohesive, poster-ready texture in running text.