Sans Normal Utrey 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FF Good' by FontFont, 'Corporative Sans' by Latinotype, and 'Adelle Sans' by TypeTogether (names referenced only for comparison).
Keywords: branding, advertising, posters, ui, packaging, dynamic, contemporary, friendly, sporty, informal, add motion, increase warmth, improve readability, modernize, humanist, rounded, oblique, open apertures, soft terminals.
A slanted sans with smooth, rounded construction and even, low-contrast strokes. Curves are broadly elliptical and corners are softened, giving counters a generous, open feel. The rhythm is lively: rounded bowls (C, O, Q) stay clean and full, while letters like a, e, s and g show compact, simplified forms that keep the texture steady in paragraphs. Terminals are mostly blunt with gentle shaping, and the overall proportions favor clarity and flow over strict geometric rigidity.
This style suits brand marks and marketing where a modern, active voice is needed, and it holds up well for headlines and short blocks of copy. The open forms and steady texture also make it a practical choice for UI labels, packaging text, and other medium-size applications where you want a friendly, energetic sans.
The italic slant and rounded drawing create an energetic, approachable tone that feels modern and conversational. It reads as confident and forward-moving, with a friendly softness that avoids looking overly technical or severe.
The design appears intended to deliver a contemporary italic sans that stays clear and highly usable while adding motion and warmth through slant and rounded geometry. It aims for a versatile, everyday voice with enough character to stand out in display settings without sacrificing readability.
Uppercase forms are straightforward and sturdy, while the lowercase introduces more personality through single-storey shapes and slightly varied curve tension. Numerals follow the same rounded, forward-leaning logic, keeping a consistent color in mixed text.