Sans Normal Ufrey 1 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book text, branding, posters, authoritative, institutional, formal, classic, readability, authority, editorial tone, timelessness, clarity, crisp, bracketed, sheared terminals, tight apertures, large counters.
This typeface shows compact, sturdy letterforms with pronounced thick–thin modulation and a generally vertical stress. Curves are clean and smoothly drawn, while terminals tend to finish in subtle, squared-off cuts rather than soft rounds, giving a crisp edge in both text and display sizes. Proportions lean slightly condensed in the uppercase, with wide bowls on round letters and relatively tight apertures on forms like C, S, and a two-storey a. Numerals are clear and sturdy with traditional shapes, and overall spacing reads even and controlled, supporting dense text settings without becoming mushy.
It is well suited to editorial headlines, magazine layouts, and book typography where a firm, traditional presence is desired. The strong modulation and crisp terminals also make it effective for branding, packaging, and poster work that needs a serious, established tone.
The overall tone is confident and conventional, with an editorial seriousness that feels at home in established institutions. Its sharp finishing and restrained curves suggest professionalism and clarity rather than playfulness, lending a composed, authoritative voice to headings and running text alike.
The design appears intended to deliver a modern, simplified take on traditional text typography: sturdy, readable forms with refined contrast and disciplined detailing. Its controlled rhythm suggests an aim for dependable performance in both longer passages and prominent display lines.
The design balances rounded construction with disciplined, straight-sided stems, producing a steady rhythm across mixed-case text. Distinctive details include the two-storey a and g, a strong, simple t, and a Q with a clear tail treatment that helps prevent confusion with O in display contexts.