Sans Normal Ahkih 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dialog' by Linotype, 'Morandi' by Monotype, 'Belle Sans' by Park Street Studio, 'LFT Etica' by TypeTogether, and 'Museo Sans Condensed' by exljbris (names referenced only for comparison).
Keywords: headlines, signage, posters, branding, interfaces, modern, confident, utilitarian, clean, friendly, clarity, impact, neutrality, modernization, system design, geometric, rounded, compact, sturdy, high legibility.
This typeface is a sturdy, geometric sans with round, generous curves and largely uniform stroke weight. Terminals are clean and mostly squared-off, with subtle optical rounding that keeps counters open and shapes readable. Uppercase forms are compact and steady, while lowercase shows a simple, contemporary construction with single-storey a and g, a short-shouldered r, and a fairly straight, vertical rhythm. Figures are clear and pragmatic, with a simple 1 and rounded 0/8 that match the overall circular motif.
It works well for headlines and short blocks of copy where a strong, clean presence is needed, such as posters, wayfinding, and interface labels. The straightforward shapes and open interiors also suit brand marks and packaging systems that rely on simple, geometric typography.
The overall tone is modern and matter-of-fact, projecting clarity and dependability rather than ornament. Its rounded geometry adds a mild friendliness, making it feel approachable while still assertive and workmanlike.
The design appears intended as a robust, no-nonsense sans that prioritizes clarity and impact, using geometric construction and open counters to maintain legibility while delivering a confident, contemporary voice.
Across the sample text, the heavy color and open counters hold up well at larger display sizes, and the letterforms keep a consistent geometric logic across capitals, lowercase, and numerals. Curved letters (C, G, S) emphasize smooth arcs, while verticals and diagonals remain crisp, producing a stable, contemporary texture.