Sans Normal Panel 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'EF Franklin Gothic' by Elsner+Flake, 'Franklin Gothic SG' and 'Franklin Gothic SH' by Scangraphic Digital Type Collection, 'Plymouth Serial' by SoftMaker, 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection, and 'Penta' and 'Penta Rounded' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, approachable, retro, impact, approachability, display clarity, brand presence, simplicity, rounded, soft corners, blunt terminals, compact, bubbly.
A heavy, rounded sans with broad, cushiony curves and soft cornering throughout. Strokes are consistently thick with minimal contrast, and terminals are blunt, giving letters a compact, blocky silhouette. Counters are relatively small and openings are moderately tight, creating a dense color that holds together well at large sizes. The overall construction favors simple geometric forms with subtly squarish rounds, producing sturdy, highly legible shapes.
Best suited to display settings where strong impact and clarity are needed, such as headlines, posters, storefront or wayfinding signage, and bold brand marks. It also fits packaging and promotional graphics that benefit from a friendly, approachable voice.
The tone is warm and informal, with a cheerful, toy-like solidity. Its chunky rhythm and softened geometry feel welcoming rather than technical, leaning toward a casual, slightly retro display voice.
The design appears intended to deliver maximum visual punch with soft, rounded forms that stay readable and inviting. It aims for a simple, confident silhouette that works well in short, attention-grabbing text while maintaining a cohesive, upbeat personality across letters and numerals.
The figures match the letterforms with the same rounded, weighty treatment and compact internal spaces, helping numerals stand out clearly in short strings. The overall spacing reads even and stable in the sample text, with a strong emphasis on boldness and presence rather than delicacy.