Sans Superellipse Hidos 13 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Miguel De Northern' by Graphicxell and 'Merchanto' by Type Juice (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, assertive, condensed, utilitarian, athletic, space saving, high impact, modern signage, graphic emphasis, geometric feel, blocky, compressed, rectilinear, rounded corners, compact.
A heavy, compact sans with tall lowercase proportions and a tightly packed, condensed rhythm. Strokes are monolinear and end in squared terminals softened by small corner rounding, creating a superellipse-like, rounded-rectangle feel in bowls and counters. Curves are controlled and slightly boxy, with narrow apertures and counters that stay open enough for display use. Overall widths vary by letter but remain consistently compressed, producing a strong vertical emphasis and dense texture in words and paragraphs.
Best suited to headlines, posters, branding lockups, packaging, and signage where a compact footprint and high visual impact are needed. It also works well for sports or event graphics, labels, and short bursts of text where dense, emphatic typography is an advantage.
The tone is forceful and functional, leaning toward industrial signage and athletic headline energy. Its compressed shapes and dense black presence read as confident and no-nonsense, with a modern, engineered character rather than a friendly or delicate one.
The design appears intended to deliver maximum punch in limited horizontal space, pairing condensed proportions with rounded-rect geometry for a contemporary, industrial look. It prioritizes bold presence, consistent rhythm, and sturdy letterforms that hold together in large sizes and attention-grabbing applications.
The lowercase has a pronounced, tall profile with short ascenders/descenders relative to the robust stroke weight, which helps maintain a uniform, block-like silhouette in text. Rounded-rectangle counters in letters like o, e, and g reinforce the geometric theme, while figures share the same compact, high-impact stance suited to prominent numeric callouts.