Sans Normal Orbab 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Croma Sans' by Hoftype, 'LCT Picon' by LCT, 'Fact' by ParaType, 'Plau Redonda' by Plau, 'Nuno' by Type.p, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, direct, solid, impact, clarity, modernity, utility, geometric, rounded, clean, compact, high-impact.
A heavy, geometric sans with broad, even strokes and smoothly rounded curves. Bowls and counters are generous and near-circular, while joins and terminals are clean and largely squared-off, producing a crisp, engineered silhouette. The overall rhythm is compact and steady, with sturdy verticals, clear diagonals, and minimal modulation, giving letters a uniform, punchy texture. Numerals match the letters in mass and simplicity, with straightforward, high-contrast-in-shape (not stroke) forms that read cleanly at display sizes.
Best suited to headlines, posters, and large UI or editorial callouts where dense, high-impact letterforms are an advantage. It also works well for branding, packaging, and signage that needs quick recognition and a modern, dependable voice.
The tone is bold and assertive while still approachable, pairing a contemporary, utilitarian feel with soft roundness. It suggests clarity and confidence—attention-grabbing without decorative fuss.
Likely designed to deliver maximum visual presence with a clean, geometric construction, prioritizing strong shapes, easy recognition, and contemporary neutrality for display-driven typography.
Round letters like O/Q and C/G feel especially circular and stable, while angular forms (K, V, W, X, Y) keep sharp geometry that balances the overall softness. The lowercase maintains simple, single-storey constructions and an uncluttered feel that favors strong silhouettes over fine detail.