Sans Normal Demez 2 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, product design, signage, clean, modern, friendly, neutral, approachable, versatility, legibility, neutral branding, everyday text, rounded, open apertures, humanist, soft terminals, generous spacing.
A clean sans with rounded bowls, softly eased terminals, and largely monolinear strokes. Curves are smooth and near-circular, while straight strokes stay crisp without sharp, aggressive corners. Proportions feel balanced with a moderate cap height and a comfortably sized x-height; counters are open and the overall color is even. Spacing appears generous and regular, supporting a steady rhythm in continuous text.
Well-suited to UI and product typography where clarity and an even texture are important, and it should perform comfortably in short-to-medium passages in editorial layouts. The open counters and smooth shapes also make it a good choice for wayfinding and general-purpose signage, as well as brand systems that need a neutral but approachable voice.
The tone is modern and straightforward, with a slightly friendly, human presence coming from the rounded forms and soft endings. It reads as calm and unpretentious rather than technical or formal, making it adaptable across many contexts without drawing too much attention to itself.
The design appears intended as a versatile everyday sans: clear, legible, and visually even, with soft shaping to keep it warm and approachable. It aims for broad utility across interfaces and print without pronounced stylistic quirks that would limit pairing or usage.
Several forms show humanist touches—subtle curvature in joins and diagonals—paired with simple, geometric-like construction in round letters. Numerals and uppercase have a clear, legible silhouette, and the design maintains consistent stroke behavior across the set.