Sans Normal Ridum 10 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Grava' by Positype (names referenced only for comparison).
Keywords: ui text, branding, headlines, packaging, signage, friendly, modern, playful, techy, clean, approachability, modernity, legibility, distinctiveness, rounded, geometric, soft, open, sturdy.
A rounded geometric sans with monoline strokes, softened corners, and largely circular/elliptical bowls. The design favors open apertures and simple construction, with compact terminals and gentle curves that keep counters clear. Uppercase shapes read steady and structural, while the lowercase introduces more personality through single-storey forms and distinctive hooked/curved details on letters like a, g, and j. Numerals are clean and legible, with round figures and straightforward, slightly squared-off joins that match the overall rhythm.
Works well for interface labels, product branding, and short-to-medium headlines where a friendly modern tone is needed. The rounded, open forms also suit packaging, signage, and editorial callouts that benefit from a clean but personable sans.
The tone is approachable and contemporary, balancing a clean, functional feel with playful, slightly quirky letterforms. Its rounded geometry and smooth joins give it a friendly voice suitable for upbeat or informal communication without becoming cartoonish.
Likely intended as a contemporary rounded sans that pairs geometric clarity with approachable warmth. The design aims for everyday readability while adding distinctive character through subtly unconventional lowercase details and consistently softened terminals.
Stroke endings are consistently softened, and the overall silhouette leans toward wide curves and generous counters, helping text stay readable. The sample text shows an even color and comfortable spacing, with a mild geometric stiffness in some straight-to-curve transitions that contributes to a tech-adjacent, constructed character.